We recognise that for some businesses – particularly start ups with little budget – investing in PR can seem daunting. You know you need it, but the outlay is overwhelming when you are trying to find your feet.
That’s why we created Satsuma Segments – offering SMEs an affordable communications boost to navigate marketing, PR and social media management until they are ready to commit to an external provider.
But our segments are not just restricted to those of you who are new to business.
They also offer established companies a chance to upskill members of the team or invest in a little refresher course in an area which is a bit rusty.
All our courses are delivered virtually, and you can choose from a one-on-one option or book in a group.
Pricing is transparent. A one-on-one course costs £200 and lasts for 1.5 hours.
A group booking is £60 per person for a minimum of five people and lasts two hours to accommodate a longer Q&A.
Every participant will receive a takeaway toolkit and a certificate of attendance.
To book or to request any additional training elements, email ellen@satsumagroup.co.uk
We will give you an insight into how to handle media interviews, while building your confidence, presence and style. We will look at what makes journalists tick, how to develop key messages, potential pitfalls and why you should always avoid a “no comment”.
This is a step-by-step guide to structuring and writing a press release to gain maximum exposure for your brand. Feel free to bring along a topic you want to gain press coverage for and we will help you to help create your very own template.
Learn what editors and journalists are looking for in a PR pitch and refine your pitching skills accordingly. This will include the importance of strong storytelling and the dos and don’ts of working with the media.
This copywriting masterclass will give you the tools you need to write impactful copy for newsletters, blogs and websites – with top tips on creating your unique brand voice.
We are very lucky to have several very successful award-winning bloggers on our team. This is your chance to pick their brains on how they got started and how you can develop your own ideas to make an impact online.
Proofreading and editing other people’s work can often feel like a thankless task. This workshop will help you make bad writing good, good writing great and spot embarrassing and potentially costly mistakes.
Brand voice is a vital part of your identity – the way you talk to customers and defines the way you speak internally and externally. This course looks at what it is, why it matters and looks at how you can find your own and create consistency across your communications.
Every brand has a story to tell. You can tell yours better to achieve a competitive advantage. This course will look at how you can make communications more distinctive, compelling and authentic by using a concise, streamlined story that acts as the platform for your marketing and communicati
All organisations, however well-run, will face crises from time-to time. In a crisis media training session with us we will run through what to tell the media and when and how to avoid being pressed into premature media statements. Combine this with our ‘Mastering media interviews’ course for a more in-depth look at managing a hostile press environment.
Have you ever wondered how seasoned social media managers and online influencers make their posts look so engaging? Here we show you how to use a graphic design tool that could revolutionise the branded elements of your online profile.
LinkedIn is the top online site for professional, social, and career networking. This course explores how to make the most of your LinkedIn profile and build your network – helping you win recommendations and endorsements.
Do you know your way around #hashtags, @replies, @mentions, retweets, likes, follows and threads? Our social media team will walk you through the messy, noisy, unstructured, brutal and confusing world of Twitter to help your brand achieve genuine stand-out content- without upsetting the apple cart.
Over the past few years, Instagram has seen exponential growth — from one million users at its inception to more than a billion in 2022. If you’re interested in getting an Instagram account, or just created one but aren’t sure how to use it, you’re in luck. Here, we cover all the basics for business.
This course is designed as an introduction into Facebook advertising. We will look at how to create ads to reach your goals, from getting discovered and connecting with customers to inspiring them to buy. We will also examine ad budgets for business and how to find the right audience.
This course shows you how to use reels and stories to boost your brand awareness and audience engagement as well as effectively reach and expand your audience. This will involve techniques you can use regardless of the social media platform.
Our social media experts will teach you how to plan and produce an effective social media campaign, and how to measure your results. You will learn how to use tools that are available for the major social media platforms and be introduced to campaign scheduling and measuring tools.
This is an opportunity for you to book a period of our time to address specific PR, crisis comms or social media questions. Simply give us an outline of the areas you wish to discuss and we will choose our most knowledgeable team member to work with you. This is one of our most popular options – allowing you to use our expertise for a set fee.
