Decoding social media analytics: Our top three metrics to boost your business online

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If you’ve ever wondered what us social media marketing managers are waffling on about when we are breaking down your social stats, you’re going to want to read this. Here, Satsuma Social Media Executive Kayley Flatt un-jumbles the juicy jargon to help you better understand exactly what each metric means.

Let’s start with the basics…

When it comes down to reading and analysing our social media insights it can be difficult to understand exactly what each metric means. We all know about the basic “likes”, “comments” and “shares”. But there are some  insightful measurements we include which we appreciate you might find more baffling…So without further ado, let’s unpick some of these.

Dive deeper – breaking down the jargon

Reach – To put it simply, “reach” refers to the number of people who see your content. The higher the reach, the more people you’re able to connect with and share your message with. After all, if your message isn’t reaching anyone, it’s all in vain. This is an important metric which measures the overall visibility and potential influence of your social media posts, and can give you an idea of what needs to improve to get your message seen.

Impressions – Impressions refer to the number of times your content is displayed on someone’s screen. It’s like the total count of how many times your post shows up in someone’s feed, whether they engage with it or not. So, even if someone sees your post multiple times, each view counts as an impression (pretty cool right?). This metric helps you understand the visibility of your content and how many eyes it’s reaching.

Engagement – Engagement in social media is the magic that happens when people interact with your posts. Social media is, after all, about human connection. It’s all about the likes, comments, shares, and any other actions people take to show their interest in what you have to say. Think of it  like a virtual high-five or a friendly conversation starter. The more engagement you get, the more it shows that your posts are resonating with your audience and creating a buzz. In short, engagement is the secret sauce that spices up your social media presence and keeps the conversation flowing!

Metric mastery

Now that you know the ins and outs of these three key social media metrics, you’re on the path to understanding how to make your social posts more powerful.

But which one of this trio is more important to you and your business? The simple answer is…that depends on your objectives, goals and overall business aims.

If you would like us to have a nosey around your social accounts and give you a full breakdown of our findings, our social team can do just that. Our social audit and strategy service will help you map out a plan for the future to get you results. If you want to go one step further, hand the reins over to us. We can create captivating content designed and created with your target audience at the forefront.

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