It's all about the "why?"

This was a question posed to Ellen Widdup this week by her 10-year-old son. Here, she considers her answer, the butterfly effect that has shaped some of the biggest moments in her life and why, in business and communications, what happens next can matter far more than what went wrong in the first place.

This month, our MD Ellen Widdup was approached by an agency claiming it could help improve Satsuma’s presence on ChatGPT. Naturally, we were intrigued. Also naturally, we decided to ask ChatGPT what it already thought of us before paying anyone to fix it. Here’s what we found.

Satsuma has had the privilege of having 17-year-old Kesgrave High School student Oli Francis with us for a week of work experience during February half term. Here he explains what he has learnt and why he recommends gaining hands-on experience to others looking for a kickstart to a new career.

Some players on The Traitors fight for airtime. Others fight for control of the room. Satsuma’s Ellen Widdup explains why Rachel Duffy’s communications instincts are giving her the edge.

Before Christmas, our MD Ellen Widdup spent a morning teaching LinkedIn to a room full of Year 13 students. No suits and ties. No corporate buzzwords. No one announcing they were “delighted to share”. Here, she explains why it was one of the most refreshing LinkedIn conversations she has had in years.

Spotify Wrapped arrives each year with colour, chaos and a surprising amount of PR genius. From artist shout-outs to your brutally honest “listening age”, it proves how data and storytelling can turn audiences into eager sharers. Bea Widdup explains why Wrapped is the PR lesson we didn’t know we needed.