Would you erase the worst day of your life – or relive your best?
This was a question posed to Ellen Widdup this week by her 10-year-old son. Here, she considers her answer, the butterfly effect that has shaped some of the biggest moments in her life and why, in business and communications, what happens next can matter far more than what went wrong in the first place.
We asked AI what it knew about Satsuma. It was surprisingly polite
This month, our MD Ellen Widdup was approached by an agency claiming it could help improve Satsuma’s presence on ChatGPT. Naturally, we were intrigued. Also naturally, we decided to ask ChatGPT what it already thought of us before paying anyone to fix it. Here’s what we found.
Stop the funeral march – small businesses are very much alive
Every week someone proclaims the high street “dead” with a EastEnders Christmas special level of melodrama. But Satsuma MD Ellen Widdup says everyone needs to calm down, stop doom-prophesying and join the queues for handmade chutney.
Why PR matters for autism charities – and why I want to be part of it
Misinformation about autism is still far too common, and the impact can be harmful for autistic people and their families. Here, Bea Widdup shares her personal experiences of autism and explains why she believes public relations is such a powerful tool for autism charities.
When robots write the headlines: why storytelling still needs a human touch
The robots are writing the news. The BBC, the Mail, and a smattering of other outlets are experimenting with AI-generated articles, feeding machines press releases and data to churn out “news” at lightning speed. No need for coffee breaks, no complaints about the rota, and no union rep muttering about overtime. On paper, it sounds […]
The true cost of “Can you just…” and why paying for creative services matters
We all know the type. The client who “loves your work”, raves about the results, and promises payment is “on the way” … until it isn’t. Or the one who vanishes off the face of the earth as soon as the invoice lands.
From networking to navel-gazing: The rise of LinkedIn cringe
LinkedIn has long been my most favourite social media platform. A place to make business connections, share best practice, recruit, grow your network, win work. But I’m sad to say that of late it’s all turned a bit weird….
Taylor Swift, Travis Kelce and a PR strategy for a “break up”
Taylor Swift and Travis Kelce – the celebrity romance that’s captured as many hearts as Posh and Becks…
Your TikTok is “funny as f***” but will it help you win an Election?
My 14-year-old son came home from school the other day to tell that I absolutely had to vote Reform because Nigel Farage is “funny as f***”..
The best – and worst – communications lessons from Bridgerton
Dear reader, unless you’ve been living under a rock the last few weeks, you must have heard the news that the next instalment of Bridgerton season 3 has been unleashed on Netflix today…
