Would you erase the worst day of your life – or relive your best?
This was a question posed to Ellen Widdup this week by her 10-year-old son. Here, she considers her answer, the butterfly effect that has shaped some of the biggest moments in her life and why, in business and communications, what happens next can matter far more than what went wrong in the first place.
We asked AI what it knew about Satsuma. It was surprisingly polite
This month, our MD Ellen Widdup was approached by an agency claiming it could help improve Satsuma’s presence on ChatGPT. Naturally, we were intrigued. Also naturally, we decided to ask ChatGPT what it already thought of us before paying anyone to fix it. Here’s what we found.
My marketing experience at Satsuma – what I have learnt
Satsuma has had the privilege of having 17-year-old Kesgrave High School student Oli Francis with us for a week of work experience during February half term. Here he explains what he has learnt and why he recommends gaining hands-on experience to others looking for a kickstart to a new career.
Why Rachel is the standout player of The Traitors – and it’s all because she works in comms
Some players on The Traitors fight for airtime. Others fight for control of the room. Satsuma’s Ellen Widdup explains why Rachel Duffy’s communications instincts are giving her the edge.
What 17-year-olds understand about LinkedIn that adults don’t
Before Christmas, our MD Ellen Widdup spent a morning teaching LinkedIn to a room full of Year 13 students. No suits and ties. No corporate buzzwords. No one announcing they were “delighted to share”. Here, she explains why it was one of the most refreshing LinkedIn conversations she has had in years.
What Spotify Wrapped can teach you about PR
Spotify Wrapped arrives each year with colour, chaos and a surprising amount of PR genius. From artist shout-outs to your brutally honest “listening age”, it proves how data and storytelling can turn audiences into eager sharers. Bea Widdup explains why Wrapped is the PR lesson we didn’t know we needed.
How businesses should respond to the Budget today (without panicking, guessing or accidentally causing a riot)
Your customers are confused, your clients are stressed and Britain… well, Britain is angry. Here’s our MD Ellen Widdup’s advice on how to manage the fallout.
Taylor Swift is a comms strategy you can replicate
Our PR and Social Media Executive Bea Widdup is not really a Taylor Swift fan. But she is a huge fan of the pop star’s brand. Here she explores how the “Swiftie” effect is an excellent playbook for PR teams looking to supercharge comms.
The new front page: how social media became the world’s newsroom
The front page has moved – and it’s on your feed. From TikTok trends to LinkedIn thought leadership, social media has become the world’s newsroom. So how can you make your next big moment break both the internet and the headlines?
Connect. Collaborate. Celebrate. Why World Online Networking Day 2025 is your chance to widen your world
As a fully remote agency, we know how meaningful relationships and big ideas can grow entirely online. Here’s how to make today count – from polishing your profile to showing up where it matters most.
