Spotlight on social media: Amplifying the reach of theatre productions

If you are local to Suffolk, you may have spotted some social media posts recently promoting the latest Company of Four production. Here, Our Managing Director Ellen Widdup explains how we manage the promotion of such shows through the power of organic content alone – with sell out results. We have been working with the […]

Navigating the media minefield: Lessons from famous communication blunders

Reputation is everything. Yeah, yeah, we hear you say. We got this. Our brand is unblemished. People love us. Yeah, yeah, we will reply. Until they don’t. Here our Managing Director Ellen Widdup explores the dangers of miscommunication, mishap and mismanagement with a host of cautionary tales for businesses without crisis PR provision in place. […]

The PR pulse: What’s hot and what’s not

In our world – that of brand reputation, relationship building and public perception – staying ahead of the curve is paramount. Here, our Managing Director Ellen Widdup takes a look at the shifts driven by technological advancements, societal changes, and emerging trends in the dynamic realm of PR. One of our key roles as PR […]

What’s the story, Jackanory?

This comes up time and time again when we work with clients. They approach us with some news, ask us to write a press release and expect it to be snapped up by the Daily Mail. Here, our Managing Director Ellen Widdup explains why there is so much more to crafting a good story than […]

Powering up communication in the renewable energy sector

The world is looking for answers to the threat of climate change and renewable energy is key to an energy transition that will help us reach our Net Zero goals. Here, our Managing Director Ellen Widdup takes a deep dive into the pivotal role of effective communication in this ever-changing and challenging field. The decarbonisation […]

Why TikTok is becoming everyone’s go-to search engine

Google’s losing its grip on us – our Content Manager Penny Stretton gives some insight into why…  For some of our clients, TikTok can be a bit of a ‘say what?’ conversation. And that’s not because they’re out of touch, it’s just because the platform moves at rapid speed.   Most of us still think about […]

Earning while learning through internships and apprenticeships

Ready to dive into the wild world of PR where every day feels like a whirlwind of creativity, chaos, and coffee spills? Well strap in because to mark National Apprenticeship Week 2024, our PR intern Beth Moody and our Digital Marketing Apprentice Gemma Kent are here to explain why earning while learning is the roller […]

Viral tales unleashed

Everyday there are new posts that blow up online. But what is it that makes these posts go viral? Here our PR intern, Beth Moody, is here to uncover the secret recipe for success. In the thrilling internet world, some stories don’t just unfold; they explode into the digital stratosphere, leaving us all in awe […]

Navigating the PR landscape: A sneak peek into 2024 with AI at the helm

Can you believe its almost 2024? Time sure does fly, and in the world of Public Relations, it’s no different. As we gear up for another exciting year, our intern Beth Moody takes a moment to gaze into the crystal ball and explore some thrilling predictions for PR in 2024, where AI could steal the […]