It's all about the "why?"

If charity begins at home, then PR begins with making sure the rest of the world actually knows what you’re up to. At Satsuma, we love working with organisations that do good – and helping them look good while doing it.

When policy meets public perception, sparks fly – and nowhere is that clearer than in the debate over national ID cards.

Misinformation about autism is still far too common, and the impact can be harmful for autistic people and their families. Here, Bea Widdup shares her personal experiences of autism and explains why she believes public relations is such a powerful tool for autism charities.

While most of us are trying to decide whether it’s socially acceptable to order a pumpkin spice latte in September, the media world is already wrapping presents, getting the Christmas decorations down from the loft, and playing “All I Want for Christmas” on repeat.

Did you get hooked on the BBC’s Race Across the World? Here, Ellen Widdup, Managing Director of Satsuma Group, explains how hosting the show’s winners, Caroline and Tom Bridge, at The Swan at Lavenham revealed the power of personal brand - from five minutes of fame to building something that lasts.

Bea Widdup tells us what running a David Tennant fan account has taught her about how people connect online, why some videos attract a lot more attention than others, and what really keeps an audience invested.