It's all about the "why?"

Our PR and Social Media Executive Bea Widdup is not really a Taylor Swift fan. But she is a huge fan of the pop star’s brand. Here she explores how the “Swiftie” effect is an excellent playbook for PR teams looking to supercharge comms.

In breaking news this morning, Sir Alan Bates finally reached settlement on his compensation claim for the Post Office Horizon scandal - a landmark moment more than two decades after he started banging the drum. Here, Managing Director of Satsuma Ellen Widdup explores how the announcement caps a year where journalism, a television drama and public pressure worked in concert to move an immovable system.

The front page has moved – and it’s on your feed. From TikTok trends to LinkedIn thought leadership, social media has become the world’s newsroom. So how can you make your next big moment break both the internet and the headlines?

As a fully remote agency, we know how meaningful relationships and big ideas can grow entirely online. Here’s how to make today count – from polishing your profile to showing up where it matters most.

When Amazon Web Services went down, the internet went with it. Bea Widdup explores how one outage rippled through the digital world – from global platforms to Satsuma’s own workflow – and what it taught us about resilience in the cloud era.

When even school photos are sprouting extra fingers, you know something’s off. Bea Widdup digs into the AI aesthetic that’s taking over our feeds – and how brands can stop looking like they all used the same prompt.