It's all about the "why?"

Spotify Wrapped arrives each year with colour, chaos and a surprising amount of PR genius. From artist shout-outs to your brutally honest “listening age”, it proves how data and storytelling can turn audiences into eager sharers. Bea Widdup explains why Wrapped is the PR lesson we didn’t know we needed.

Every week someone proclaims the high street “dead” with a EastEnders Christmas special level of melodrama. But Satsuma MD Ellen Widdup says everyone needs to calm down, stop doom-prophesying and join the queues for handmade chutney.

Your customers are confused, your clients are stressed and Britain… well, Britain is angry. Here’s our MD Ellen Widdup’s advice on how to manage the fallout.

Our PR and Social Media Executive Bea Widdup is not really a Taylor Swift fan. But she is a huge fan of the pop star’s brand. Here she explores how the “Swiftie” effect is an excellent playbook for PR teams looking to supercharge comms.

In breaking news this morning, Sir Alan Bates finally reached settlement on his compensation claim for the Post Office Horizon scandal - a landmark moment more than two decades after he started banging the drum. Here, Managing Director of Satsuma Ellen Widdup explores how the announcement caps a year where journalism, a television drama and public pressure worked in concert to move an immovable system.

The front page has moved – and it’s on your feed. From TikTok trends to LinkedIn thought leadership, social media has become the world’s newsroom. So how can you make your next big moment break both the internet and the headlines?