It's all about the "why?"

In a fast-moving media landscape where attention spans are shrinking and headlines are harder to land, it’s easy to assume you need flashy gimmicks or big budgets to make a splash. But sometimes, the most effective PR strategy is the simplest.

We all know the type. The client who “loves your work”, raves about the results, and promises payment is “on the way” … until it isn’t. Or the one who vanishes off the face of the earth as soon as the invoice lands.

Wimbledon has barely begun, and we already have a surprise front-runner - not on Centre Court, but in the chilled aisle at your local M&S. Here, our MD Ellen Widdup takes a closer look at the viral snack.

LinkedIn has long been my most favourite social media platform. A place to make business connections, share best practice, recruit, grow your network, win work. But I’m sad to say that of late it’s all turned a bit weird….

Whether you love it or loathe it, February 14th has given us some of the most brilliant, bizarre, and downright hilarious PR stunts over the years...

Taylor Swift and Travis Kelce – the celebrity romance that’s captured as many hearts as Posh and Becks...