What Spotify Wrapped can teach you about PR
Spotify Wrapped arrives each year with colour, chaos and a surprising amount of PR genius. From artist shout-outs to your brutally honest “listening age”, it proves how data and storytelling can turn audiences into eager sharers. Bea Widdup explains why Wrapped is the PR lesson we didn’t know we needed.
How businesses should respond to the Budget today (without panicking, guessing or accidentally causing a riot)
Your customers are confused, your clients are stressed and Britain… well, Britain is angry. Here’s our MD Ellen Widdup’s advice on how to manage the fallout.
Taylor Swift is a comms strategy you can replicate
Our PR and Social Media Executive Bea Widdup is not really a Taylor Swift fan. But she is a huge fan of the pop star’s brand. Here she explores how the “Swiftie” effect is an excellent playbook for PR teams looking to supercharge comms.
The new front page: how social media became the world’s newsroom
The front page has moved – and it’s on your feed. From TikTok trends to LinkedIn thought leadership, social media has become the world’s newsroom. So how can you make your next big moment break both the internet and the headlines?
Connect. Collaborate. Celebrate. Why World Online Networking Day 2025 is your chance to widen your world
As a fully remote agency, we know how meaningful relationships and big ideas can grow entirely online. Here’s how to make today count – from polishing your profile to showing up where it matters most.
When the Cloud Went Down: How One AWS Outage Shook the Digital World
When Amazon Web Services went down, the internet went with it. Bea Widdup explores how one outage rippled through the digital world – from global platforms to Satsuma’s own workflow – and what it taught us about resilience in the cloud era.
Does this look fake to you?
When even school photos are sprouting extra fingers, you know something’s off. Bea Widdup digs into the AI aesthetic that’s taking over our feeds – and how brands can stop looking like they all used the same prompt.
Trust, tricks and timelines – brand lessons from Celebrity Traitors
What can Claudia Winkleman’s castle teach your brand about content strategy? Quite a lot, actually. Bea Widdup unpacks The Celebrity Traitors as a case study in suspense, storytelling, and surviving the social media round table.
Doomscrolling is (unfortunately) part of our job
Friday 10 October is World Mental Health Day, and this year’s theme – mental health in catastrophes and emergencies – couldn’t feel more on the nose if it tried.
Charity PR: Why good deeds deserve great headlines
If charity begins at home, then PR begins with making sure the rest of the world actually knows what you’re up to. At Satsuma, we love working with organisations that do good – and helping them look good while doing it.
