Why PR matters for autism charities – and why I want to be part of it
Misinformation about autism is still far too common, and the impact can be harmful for autistic people and their families. Here, Bea Widdup shares her personal experiences of autism and explains why she believes public relations is such a powerful tool for autism charities.
When robots write the headlines: why storytelling still needs a human touch
The robots are writing the news. The BBC, the Mail, and a smattering of other outlets are experimenting with AI-generated articles, feeding machines press releases and data to churn out “news” at lightning speed. No need for coffee breaks, no complaints about the rota, and no union rep muttering about overtime. On paper, it sounds […]
The true cost of “Can you just…” and why paying for creative services matters
We all know the type. The client who “loves your work”, raves about the results, and promises payment is “on the way” … until it isn’t. Or the one who vanishes off the face of the earth as soon as the invoice lands.
From networking to navel-gazing: The rise of LinkedIn cringe
LinkedIn has long been my most favourite social media platform. A place to make business connections, share best practice, recruit, grow your network, win work. But I’m sad to say that of late it’s all turned a bit weird….
Taylor Swift, Travis Kelce and a PR strategy for a “break up”
Taylor Swift and Travis Kelce – the celebrity romance that’s captured as many hearts as Posh and Becks…
Your TikTok is “funny as f***” but will it help you win an Election?
My 14-year-old son came home from school the other day to tell that I absolutely had to vote Reform because Nigel Farage is “funny as f***”..
The best – and worst – communications lessons from Bridgerton
Dear reader, unless you’ve been living under a rock the last few weeks, you must have heard the news that the next instalment of Bridgerton season 3 has been unleashed on Netflix today…
The Evening Standard: Read all about it – but for how long?
The Evening Standard has announced plans to shut its daily newspaper and replace it with a weekly outlet…
Home office harmony: Elevating your mental health while working remotely
We would like to mark Mental Health Awareness Week by sharing our tips and tricks on what we find helps to keep the bad days at bay…
Baby Reindeer: The power of the true story and the moral debate over identity
Baby Reindeer is arguably one of the most binge-watchable shows on Netflix right now – if not for months…
