This World Online Networking Day, we’re celebrating the power of digital connection. As a fully remote agency, Satsuma knows first-hand how meaningful relationships and big ideas can grow entirely online. Here’s how to make today count – from polishing your profile to showing up where it matters most.
You’ve probably heard the saying, “It’s not what you know, it’s who you know.” But in 2025, it’s more like “It’s who you connect with online – and how you nurture that connection.”
With World Online Networking Day coming up on October 30, we want to celebrate meaningful digital connections. It’s a reminder that behind every profile picture is a person, and behind every ‘Let’s connect’ button is a potential partnership, project or friendship just waiting to happen.
At Satsuma, we live this reality every day. We’re a fully online business – a team of PR pros, designers, writers and strategists all working from our own home offices, kitchen tables and garden studios. Our day-to-day thrives on Teams chats, Zoom brainstorms and shared docs, proving that you don’t need to share a postcode to share great ideas.
Once upon a time, networking meant lukewarm coffee, awkward handshakes and a pocket full of business cards you’d never look at again. Now? It’s all DMs, group chats, webinars and virtual coffee catch-ups – and honestly, we prefer it.
Online networking has broken down barriers. You can find your next collaborator in Copenhagen, your mentor in Manchester or your dream client in Cambridge, all before you’ve even finished your morning coffee.
At Satsuma, that’s exactly how we’ve built our business – through online conversations that turned into long-term collaborations. We’ve never needed a single office corridor to make magic happen.
Networking isn’t just about collecting contacts. It’s about sparking ideas, sharing opportunities and being part of a bigger professional ecosystem.
Online connections can open doors to:
We’re proof that relationships built online can be just as strong – if not stronger – than those forged in person. Most of our client relationships began with a simple message or comment online. The rest? Word-of-mouth. Which, let’s face it, now mostly happens in inboxes and DMs.
Start by giving your profile a quick polish. Think of it as your digital handshake – a first impression that deserves to feel current and confident. Update your photo, refresh your headline and make sure your ‘about’ section reflects who you are now, not who you were three job titles ago. Then, reach out – for real.
Scroll through your network and reconnect with someone you haven’t spoken to in a while. A simple message like “Hey, how are things going? Loved your recent post” can do more than you think.
Next, join one new online community. Whether it’s a LinkedIn group or industry Discord, surrounding yourself with like-minded people keeps you inspired and visible – our own team finds creative gold daily in shared spaces like these.
When you do show up, aim to add value, not noise. Share something useful – a lesson learned, a resource you swear by, or a tip that’s made your day easier. Genuine insight always beats generic thought leadership.
And finally, don’t underestimate the power of a good comment. Thoughtful engagement can often do more for your visibility and relationships than posting endlessly. Commenting starts conversations, builds rapport and, most importantly, gets you noticed for the right reasons.
We say it to clients all the time – you don’t need to be perfect, you just need to show up.
Online networking works the same way. You don’t have to have a viral post, a huge following or flawless branding. You just need to engage honestly and consistently.
As a fully remote agency, that’s how we stay connected – with each other, with our clients, and with our wider industry. We show up online, every day. We talk. We share. We listen. And we’ve built something pretty special doing it that way.
Send that message. Join that webinar. Comment with intent.
The people who grow online aren’t always the loudest – they’re the ones who actually talk back.
Networking isn’t an event. It’s a habit. The beauty of doing it online is that it can happen anywhere, anytime even between client calls, while you’re waiting for a file to upload, or as you sip that 3pm coffee.
We built Satsuma online. We run it online. Every single day, we’re reminded that genuine human connection doesn’t depend on location – just intention.
So go on. Plug in. Reach out. And widen your world.
Because the best opportunities don’t always walk into your office – sometimes they start with a simple “Let’s connect.”
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