Google’s losing its grip on us – our Content Manager Penny Stretton gives some insight into why…
For some of our clients, TikTok can be a bit of a ‘say what?’ conversation. And that’s not because they’re out of touch, it’s just because the platform moves at rapid speed.
Most of us still think about it as a place of teenage skits and funny dances.
Yet, In the fast-paced landscape of the internet, TikTok has emerged as a formidable force, reshaping not only how we consume content but also how we discover information. And that latter part is key. Especially for our clients.
For years, traditional search engines such as Google have been the go-to place for answers.
But TikTok’s unique algorithm-driven platform is revolutionising the way users seek out and absorb knowledge.
TikTok is the place people go to find what they need, be it information, entertainment, products or service.
But what about YouTube tutorials, you say? Too long! How about Instagram? Too static.
Let me give you a run down on why TikTok gives us what we need, so effectively.
It’s super short and sharp
That’s TikTok’s calling card and it works. Short form content of up to 60 seconds. The brevity is key for delivering bite-sized bursts of information – and like it or not, in this digital age of dwindling attention spans that’s what we need. So, I’ll keep it short but….
It’s uber personalised
And yes, that’s down to those pesky algorithms that we all love to hate. But they’re powerful and if you want to sell your product or service, you’ve got to be OK with them. And also, yes – they do rely on machine learning to tailor the user experience based on individual preferences and behaviours such as your likes, follows etc. So many of us find that scary but we need to start finding the best way of making it work for us (and our businesses).
It packs a visual punch
TikTok’s emphasis on visual content means it’s a more intuitive form of search. Scrolling is the new reading (sorry to have to say) so the visual element means users can easily explore topics of interest by scrolling through an endless stream of videos, until the right one pops out. It makes TikTok appealing for users who don’t want to read reams of words but prefer to learn through imagery.
There’s so much to find
In a nutshell, TikTok boasts a diverse ecosystem of creators spanning various niches and interests, from cooking and fitness to DIY hacks and educational content. This breadth of content mirrors the vast array of search results found on traditional search engines but serves it up in a much more digestible way.
It’s bang up to date
TikTok gives a very current window into trends and cultural phenomena, constantly updating with the latest memes, challenges, and viral sensations. The dynamism mirrors the up-to-date nature of search engine results, letting users stay informed and engaged with news and topics as they develop – but in a far more engaging way than Google serves up.
So to finish…
The upshot is, it’s time to take TikTok seriously.
As the platform continues to evolve, it’s likely it will solidify its place as the top destination for both entertainment and information – and to that end, it’s possibly the number one platform your business should be taking advantage of.
Satsuma’s social team would love to chat to you about how we can work together to build your TikTok empire.