When the Cloud Went Down: How One AWS Outage Shook the Digital World
When Amazon Web Services went down, the internet went with it. Bea Widdup explores how one outage rippled through the digital world – from global platforms to Satsuma’s own workflow – and what it taught us about resilience in the cloud era.
Does this look fake to you?
When even school photos are sprouting extra fingers, you know something’s off. Bea Widdup digs into the AI aesthetic that’s taking over our feeds – and how brands can stop looking like they all used the same prompt.
Trust, tricks and timelines – brand lessons from Celebrity Traitors
What can Claudia Winkleman’s castle teach your brand about content strategy? Quite a lot, actually. Bea Widdup unpacks The Celebrity Traitors as a case study in suspense, storytelling, and surviving the social media round table.
Doomscrolling is (unfortunately) part of our job
Friday 10 October is World Mental Health Day, and this year’s theme – mental health in catastrophes and emergencies – couldn’t feel more on the nose if it tried.
Charity PR: Why good deeds deserve great headlines
If charity begins at home, then PR begins with making sure the rest of the world actually knows what you’re up to. At Satsuma, we love working with organisations that do good – and helping them look good while doing it.
National ID cards – PR lessons behind the politics
When policy meets public perception, sparks fly – and nowhere is that clearer than in the debate over national ID cards.
Why PR matters for autism charities – and why I want to be part of it
Misinformation about autism is still far too common, and the impact can be harmful for autistic people and their families. Here, Bea Widdup shares her personal experiences of autism and explains why she believes public relations is such a powerful tool for autism charities.
Why businesses should start planning their Christmas campaigns now (Yes, we mean it)
While most of us are trying to decide whether it’s socially acceptable to order a pumpkin spice latte in September, the media world is already wrapping presents, getting the Christmas decorations down from the loft, and playing “All I Want for Christmas” on repeat.
What running a TikTok fan account taught me about growing a business online
Bea Widdup tells us what running a David Tennant fan account has taught her about how people connect online, why some videos attract a lot more attention than others, and what really keeps an audience invested.
Hotels need more than fluffy pillows to win over guests
The real secret weapon of the hospitality industry isn’t thread count – it’s communication. That’s why more hotels are turning to specialist PR firms for the hospitality industry.
