Doomscrolling is (unfortunately) part of our job
Friday 10 October is World Mental Health Day, and this year’s theme – mental health in catastrophes and emergencies – couldn’t feel more on the nose if it tried.
Charity PR: Why good deeds deserve great headlines
If charity begins at home, then PR begins with making sure the rest of the world actually knows what you’re up to. At Satsuma, we love working with organisations that do good – and helping them look good while doing it.
National ID cards – PR lessons behind the politics
When policy meets public perception, sparks fly – and nowhere is that clearer than in the debate over national ID cards.
Why PR matters for autism charities – and why I want to be part of it
Misinformation about autism is still far too common, and the impact can be harmful for autistic people and their families. Here, Bea Widdup shares her personal experiences of autism and explains why she believes public relations is such a powerful tool for autism charities.
Why businesses should start planning their Christmas campaigns now (Yes, we mean it)
While most of us are trying to decide whether it’s socially acceptable to order a pumpkin spice latte in September, the media world is already wrapping presents, getting the Christmas decorations down from the loft, and playing “All I Want for Christmas” on repeat.
What running a TikTok fan account taught me about growing a business online
Bea Widdup tells us what running a David Tennant fan account has taught her about how people connect online, why some videos attract a lot more attention than others, and what really keeps an audience invested.
Hotels need more than fluffy pillows to win over guests
The real secret weapon of the hospitality industry isn’t thread count – it’s communication. That’s why more hotels are turning to specialist PR firms for the hospitality industry.
When robots write the headlines: why storytelling still needs a human touch
The robots are writing the news. The BBC, the Mail, and a smattering of other outlets are experimenting with AI-generated articles, feeding machines press releases and data to churn out “news” at lightning speed. No need for coffee breaks, no complaints about the rota, and no union rep muttering about overtime. On paper, it sounds […]
Would you buy a murder house?
This week the Daily Mail ran a story that had everyone clutching their property listings a little tighter:
“Family home goes on the market for £425k in quaint Lincolnshire village… but behind its manicured privet hedge hides a very sinister secret.”
The power of owned media: Why polls still pack a punch
In a fast-moving media landscape where attention spans are shrinking and headlines are harder to land, it’s easy to assume you need flashy gimmicks or big budgets to make a splash.
But sometimes, the most effective PR strategy is the simplest.
