Unwrapping the Magic: What Makes the Best Christmas Advert of all time?
It’s officially December, which means we are being bombarded with Christmas adverts. Here, our intern Beth Moody explains why John Lewis does it best – but why big budgets don’t always blow the competition out the water. ‘Tis the season for twinkling lights, festive cheer, and of course, the eagerly awaited Christmas adverts that warm […]
What’s your “one big thing”?
We all write lists, don’t we? Shopping lists, tasks lists, holiday packing lists, checklists, bucket lists. But what if a list just had one big thing on it? One goal. One singular ambition. Here our intern Beth Moody explores how we can use PR to achieve your “one big thing” in 2024. And we don’t […]
Meet Lisa, our newest Satsuma segment with a passion for PR and storytelling
We are delighted to welcome Lisa, our newest member, to the Satsuma family. With over 15 years of experience in PR agencies and international in-house teams, Lisa brings a wealth of knowledge and a hands-on approach to enhancing and nurturing companies’ reputations. As a determined and confident communicator, Lisa consistently brings fresh ideas to the […]
The importance of award season for small businesses
If, like us, you like to blow your own trumpet, you will know how much fun it is to win an award. But if you are the shy, retiring type about celebrating your success, our brand-new PR intern Beth Moody is here to explain exactly why it’s worth doing – and how we are the […]
Satsuma Shortlisted for Rising Star and Small Business Awards
Satsuma has been shortlisted as a finalist in not just one, but two categories at the upcoming East Anglian Daily Times Business Awards. Our talented team have been recognised in these prestigious awards in the Rising Star and Small Business Awards categories. The awards recognise the best companies, strategies and people that make up Suffolk’s […]
‘Cakegate’ poses an important PR question
Our Managing Director Ellen Widdup has been pondering something. Is it wrong for a PR firm to ask for a freebie for a client in exchange for some media coverage? Here she explores the correct etiquette for asking for services and products in return for exposure. Last week a baker got caught in an online row […]
We are a national agency – thanks to remote working
Remote working has revolutionised the way many businesses operate, especially following Covid. Here, our Digital Marketing Manager Alex Chadderton explores how Satsuma has used it to embrace geographical diversity that has put us on the map – and not just in Suffolk. We may have started in Suffolk – with a team of just two. […]
Untether the power of SEO: Elevating PR strategies for business success
In the ever-evolving landscape of digital marketing, PR professionals play a crucial role in shaping a brand’s reputation and fostering meaningful connections with its audience. Here, Digital Marketing Manager Alex Chadderton explains that while PR and SEO may seem like totally separate domains at first glance, a closer look quickly reveals an underlying synergy that […]
Zest up your business on social media with five citrus-sational tips to squeeze success
In today’s digital era, harnessing the power of social media is crucial for businesses looking to establish a strong online presence and connect with their target audience. Here at Satsuma, we understand the immense value of effective social media strategies. So our Digital Marketing Manager Alex Chadderton has put together her top five tips to […]
Sweet and savvy: Unwrapping Tony’s Chocolonely’s impactful guerrilla marketing
Satsuma Group is always on the lookout for clever and impactful marketing campaigns. Here, our Digital Marketing Manager Alex Chadderton, unwraps the bold and creative tactics of Tony’s Chocolonely. This Dutch chocolate brand not only produces delicious chocolate bars but has a powerful mission to end slavery in the chocolate industry. Their marketing strategies have […]
