Why businesses should start planning their Christmas campaigns now (Yes, we mean it)
While most of us are trying to decide whether it’s socially acceptable to order a pumpkin spice latte in September, the media world is already wrapping presents, getting the Christmas decorations down from the loft, and playing “All I Want for Christmas” on repeat.
What running a TikTok fan account taught me about growing a business online
Bea Widdup tells us what running a David Tennant fan account has taught her about how people connect online, why some videos attract a lot more attention than others, and what really keeps an audience invested.
Hotels need more than fluffy pillows to win over guests
The real secret weapon of the hospitality industry isn’t thread count – it’s communication. That’s why more hotels are turning to specialist PR firms for the hospitality industry.
When robots write the headlines: why storytelling still needs a human touch
The robots are writing the news. The BBC, the Mail, and a smattering of other outlets are experimenting with AI-generated articles, feeding machines press releases and data to churn out “news” at lightning speed. No need for coffee breaks, no complaints about the rota, and no union rep muttering about overtime. On paper, it sounds […]
Would you buy a murder house?
This week the Daily Mail ran a story that had everyone clutching their property listings a little tighter:
“Family home goes on the market for £425k in quaint Lincolnshire village… but behind its manicured privet hedge hides a very sinister secret.”
The power of owned media: Why polls still pack a punch
In a fast-moving media landscape where attention spans are shrinking and headlines are harder to land, it’s easy to assume you need flashy gimmicks or big budgets to make a splash.
But sometimes, the most effective PR strategy is the simplest.
Spotlight on social media: Amplifying the reach of theatre productions
If you are local to Suffolk, you may have spotted some social media posts recently promoting the latest Company of Four production. Here, Our Managing Director Ellen Widdup explains how we manage the promotion of such shows through the power of organic content alone – with sell out results. We have been working with the […]
Navigating the media minefield: Lessons from famous communication blunders
Reputation is everything. Yeah, yeah, we hear you say. We got this. Our brand is unblemished. People love us. Yeah, yeah, we will reply. Until they don’t. Here our Managing Director Ellen Widdup explores the dangers of miscommunication, mishap and mismanagement with a host of cautionary tales for businesses without crisis PR provision in place. […]
The PR pulse: What’s hot and what’s not
In our world – that of brand reputation, relationship building and public perception – staying ahead of the curve is paramount. Here, our Managing Director Ellen Widdup takes a look at the shifts driven by technological advancements, societal changes, and emerging trends in the dynamic realm of PR. One of our key roles as PR […]
What’s the story, Jackanory?
This comes up time and time again when we work with clients. They approach us with some news, ask us to write a press release and expect it to be snapped up by the Daily Mail. Here, our Managing Director Ellen Widdup explains why there is so much more to crafting a good story than […]
