Social media has evolved from a networking platform into a powerful marketing tool and across all platforms has more than four billion users worldwide.
According to a recent study, a social media user spends an average of two hours 27 minutes a day on social platforms.
And with the right strategy and tools, we can help you make a play for those two hours and 27 minutes to boost your brand awareness.
We do this through social media management – the process of creating and publishing content, monitoring engagement and mentions, growing a community of customers and influencers, and analysing the results.
This should be an integral part of your marketing strategy and can generate a measurable return on investment (ROI).
We have a team of Social Media Managers who create and schedule content, engage with followers, monitor trends, and report on account performance.
Our work with you starts with a full social media audit where we look at performance to date, assess your competition and run a SWOT analysis looking at strengths, weaknesses, opportunities, and threats.
From here we can help create some SMART goals – making your objectives quantifiable – and KPIs.
We may also carry out more audience research, create buyer personas and even change where and how you are talking to your target market.
After all, it’s easy to assume that any successful brand has to be on every social media channel, but that isn’t true.
In fact, finding out which channels offer the most value for your brand will help you connect to the right people more effectively.
We have a wealth of tools at our disposal to help organise your creative assets, schedule your content at optimum times of the day and handle engagement. We also have expert designers to make custom graphics to enhance your posts and increase your impact.
What’s more, we can add in photography, short-form videos like reels for product highlights and stories with tappable links and interactive stickers so you can tag products, add URLs, ask questions, or create polls.
If that wasn’t enough, our team are all social media influencers themselves – boasting tens of thousands of followers between them. This means they are well placed to help you understand how to effectively collaborate with other brands, publishers, and influencers to meet your goals in your social media management.
Not only can these relationships provide you with a new way to promote your brand, but they can also deliver great results without the cost of advertising.
However, while we are on this subject, we also have a digital marketing arm of the business who can make social media even more effective for your team and for your clients using some “paid for” tactics such as Facebook ads