Social media has evolved from a networking platform into a powerful marketing tool and across all platforms has more than 4 billion users worldwide.
According to a recent study, a social media user spends an average of 2 hours 27 minutes a day on social platforms.
And with the right strategy and tools, we can help you make a play for those 2 hours and 27 minutes to boost your brand awareness.
We do this through social media management – the process of creating and publishing content, monitoring engagement and mentions, growing a community of customers and influencers, and analysing the results.
This should be an integral part of your marketing strategy and can generate a measurable return on investment (ROI).
The first question is actually, what is it you want?
Because with the right approach, most business goals are achievable.
Do you want to strengthen and increase brand awareness? Do you want to access investment opportunities? Is lead generation your problem? Or perhaps you struggle to recruit industry talent – or retain what you have already?
Once we have an outline of your goals, we will do some research and review your target audiences.
What’s your website like? Is it easy to find, easy to read, easy to navigate? Are the colours, layout, and design legible? What might be missing?
What’s your social media presence like? Do you have one? If so, how much engagement does it get?
Have you had any press coverage? Was it positive, negative, or neutral in tone?
Who are your customers? What do they like? What do they need? What do they want?
This communications audit will help us set the objectives and choose which channels to use for the most effective outcome.
From here, we create a plan of reactive and proactive opportunities tied into a calendar that helps us keep your objectives SMART.
We will then demonstrate how effective each action has been on a month-by-month basis, adapting as we go to get the right combination of activity to meet the aim.