Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time – on the internet.
Digital marketing gives businesses the tools to leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
Services include Search Engine Optimization (SEO), Content Marketing, Social Media Marketing, Pay Per Click (PPC), Affiliate Marketing, Native Advertising and Marketing Automation.
We also provide Email Marketing, Online PR, Inbound Marketing, Sponsored Content, Search Engine Marketing (SEM) and Instant Messaging Marketing.
We use digital marketing to help you reach a larger audience than you could through traditional methods, and target the prospects who are most likely to buy your product or service.
We do this by focusing your efforts on only those people which is often more cost-effective than outbound marketing methods.
For instance, we might take advantage of Facebook’s targeting features based on variables such as age, gender, location, interests, networks, or behaviors. Alternatively, we might use PPC or SEO strategies to serve ads to users who’ve shown interest in your product or service before or who’ve searched for keywords that relate to your industry.
By using a range of tools available to us and tailoring our approach with your budget in mind, we help you even out the playing field within your industry and compete with bigger brands.
After all, search engines don’t care which brand is biggest — they will prioritise content that resonates best with the target audience.
Finally, because digital marketing is measurable you will see the results in a way that you cannot with traditional PR.
We can give you comprehensive, start-to-finish metrics including impressions, shares, views, clicks, and time on page. We can also show you the exact number of people who have viewed your website to help us prioritise which marketing channels to spend more or less time on.
Digital marketing is flexible so allows us to adapt to make sure we are always using the most effective tactic. Being able to pivot or adjust the strategy along the way is highly beneficial because it prevents us from having to start over completely.