Taylor Swift, Travis Kelce and a PR strategy for a “break up”
Taylor Swift and Travis Kelce – the celebrity romance that’s captured as many hearts as Posh and Becks. But this pop star and sports man have found themselves defending their love affair today after a document written on the headed paper of his US PR company was spread online. The paperwork, which appears to have […]
Your TikTok is “funny as f***” but will it help you win an Election?
My 14-year-old son came home from school the other day to tell that I absolutely had to vote Reform because Nigel Farage is “funny as f***”. Obviously, I balked. And not just from the use of the swear word. Keen to embrace his apparent new-found interest in politics however, I tried to get to the […]
The best – and worst – communications lessons from Bridgerton
Dear reader, unless you’ve been living under a rock the last few weeks, you must have heard the news that the next instalment of Bridgerton season 3 has been unleashed on Netflix today. It’s the talk of the Ton! Here our MD Ellen Widdup looks at the communications and business lessons you can learn from […]
The Evening Standard: Read all about it – but for how long?
The Evening Standard has announced plans to shut its daily newspaper and replace it with a weekly outlet, bringing an end to almost 200 years of publication in the capital. Here, our MD Ellen Widdup, who worked as a reporter for the newspaper for more than a decade, examines the demise of print journalism. I can […]
Home office harmony: Elevating your mental health while working remotely
Mental health doesn’t discriminate, even in the comfort of our own homes. As Satsuma is a fully remote working team that openly communicates about our individual struggles, we would like to mark Mental Health Awareness Week by sharing our tips and tricks on what we find helps to keep the bad days at bay. Here, […]
Celebrating Ipswich Town’s Premier League promotion: A win for community and business
We hardly need to start with an introduction, but just in case you had a very long sleep over the bank holiday weekend and missed the sporting action – Ipswich Town FC secured promotion to the Premier League. The Blue Army were celebrating after achieving what seemed like the impossible – a return to top […]
Baby Reindeer: The power of the true story and the moral debate over identity
If you haven’t seen it yet, you must. Baby Reindeer is arguably one of the most binge-watchable shows on Netflix right now – if not for months. But if you are perplexed by the classic set up of a joke in the first episode – woman walks into a bar – the punchline is anything […]
Decoding social media analytics: Our top three metrics to boost your business online
If you’ve ever wondered what us social media marketing managers are waffling on about when we are breaking down your social stats, you’re going to want to read this. Here, Satsuma Social Media Executive Kayley Flatt un-jumbles the juicy jargon to help you better understand exactly what each metric means. Let’s start with the basics… […]
Would you pay Allen more than Ellen?
This week Olivia Colman told CNN “if I was Oliver Colman, I’d be earning a f*** of a lot more than I am”. Here our Managing Director Ellen Widdup looks at the issue of pay disparity – and the importance of challenging the status quo. It used to be that box office revenue determined an […]
Don’t let AI dumb down your authentic brand voice
Content Manager Penny Stretton sounds a warning about letting robots take over your copy Artificial Intelligence (AI) advances are here and they’re here to stay. We’re excited to see the ways in which our clients will evolve in this new era. Software that can help take a load off is awesome and it would be […]
