How businesses should respond to the Budget today (without panicking, guessing or accidentally causing a riot)
Your customers are confused, your clients are stressed and Britain… well, Britain is angry. Here’s our MD Ellen Widdup’s advice on how to manage the fallout.
When the story beats the system
In breaking news this morning, Sir Alan Bates finally reached settlement on his compensation claim for the Post Office Horizon scandal – a landmark moment more than two decades after he started banging the drum. Here, Managing Director of Satsuma Ellen Widdup explores how the announcement caps a year where journalism, a television drama and public pressure worked in concert to move an immovable system.
When the Cloud Went Down: How One AWS Outage Shook the Digital World
When Amazon Web Services went down, the internet went with it. Bea Widdup explores how one outage rippled through the digital world – from global platforms to Satsuma’s own workflow – and what it taught us about resilience in the cloud era.
Doomscrolling is (unfortunately) part of our job
Friday 10 October is World Mental Health Day, and this year’s theme – mental health in catastrophes and emergencies – couldn’t feel more on the nose if it tried.
National ID cards – PR lessons behind the politics
When policy meets public perception, sparks fly – and nowhere is that clearer than in the debate over national ID cards.
Race Across the World… and into the power of personal brand
Did you get hooked on the BBC’s Race Across the World? Here, Ellen Widdup, Managing Director of Satsuma Group, explains how hosting the show’s winners, Caroline and Tom Bridge, at The Swan at Lavenham revealed the power of personal brand – from five minutes of fame to building something that lasts.
Would you buy a murder house?
This week the Daily Mail ran a story that had everyone clutching their property listings a little tighter:
“Family home goes on the market for £425k in quaint Lincolnshire village… but behind its manicured privet hedge hides a very sinister secret.”
From satsumas to peas: why we make a meal of our food
This year it’s peas.
Not long ago it was bananas.
Britain’s fruit and veg aisle is starting to feel like a soap opera.
Brand lessons from the Tennants, the TARDIS and my dinner table
There’s a life-size cut-out of David Tennant in our house. Yes, really.
My daughter insists he takes pride of place, and frankly, he’s become part of the furniture.
Why the Rylan saga says more about ITV than it does about him
Rylan Clark has come under fire this week for comments he made about immigration during a news segment. His remarks – including claims about free phones, iPads, and luxury hotels for asylum seekers – were quickly challenged, fact-checked, and widely condemned as sloppy and inaccurate.
