Fresh Air Events

Satsuma started working with Fresh Air Events in 2021 to promote its brand new outdoor events in Suffolk – Halloween on the Hills and Christmas on the Hills – immersive children’s trails focused on two big calendar dates.

Fresh Air Events is put together by a group of filmmakers, which include a Netflix movie director who has worked on award-winning films and music videos, and its trails involve special effects, holograms, movie like sets and projectors as well as a host of spooky props to bring “modern magic” to 34-acre parkland in Woodbridge.

A cast of monster models were also built for the occasion which raised money for East Anglia Children’s Hospice (EACH).

 

event listing pic
Clown and ghostbuster

Work Included

Our work included branded social media posts across multiple platforms and shared into local Suffolk Facebook groups for maximum exposure, as well as local PR.

We capitalised on Fresh Air Events success with an open-air cinema at Seckford Hills that included a sing-along version of The Greatest Showman and a special screening of The Dig.

We also used the team’s success with its House of Horror in Brentwood, Essex, which sold out after they created 13 themed room experiences which ranged from the child-friendly to extreme horror that involved the signing of a waiver.

The event became the backdrop for the Halloween episode of The Only Way is Essex which saw the entire cast dress up to escape from one of the most challenging rooms in a one-hour episode of jump scares.

The work on promoting Halloween on the Hills saw several sell out days on site and led to a continuation of our work on promoting the Christmas event. Our role here was also to promote a charitable partnership with EACH hospices and to offer a free one-day early opening to the event exclusive to families and staff from East Anglia’s Children’s Hospices.

Outcomes

  • Halloween on the Hills was attended by 1,200 visitors over a week
  • Christmas on the Hills ran for two weeks attracting upwards of 1,800 visitors
  • The events received extensive press coverage in local papers
  • Social media posts increased page follows on Facebook by 356%
  • The events continue to be a popular attraction in the Woodbridge area

Meet the team involved