Beatons Group

Beatons Group, which consists of chartered accountants, registered auditors, and management accountants, is a major independent provider of accounting and financial services in East Anglia.

Members of our team have worked with chartered accountancy firm since 2020 but in 2022 we became its outsourced communications team.

Beatons-Group-working-Office-Pix13
Beatons (1)

Work Included

We manage the social media accounts of Beatons and its sister firm BG Audit, PR for both organisations and all graphic design elements too.

The objectives are to help raise the profile of Beatons in East Anglia, bring in new clients to help grow the business and promote the directors as the faces of the company.

Much of our PR and marketing efforts revolve around positioning the firm as thought-leaders which means working closely with them during key financial points during the year – such as the Spring Statement and Autumn Budget – and using our exceptional contacts in the regional press to maximise opportunities for exposure and comment.

We also work closely with Beatons’ clients to create case studies and have targeted the logistics sector which has been an area of growth for the company.

Outcomes

We recently managed the Spring Statement coverage for Beatons, securing coverage in the East Anglian Daily Times and on a live broadcast for BBC Radio Suffolk with the Head of Taxation Andrew Diver.

We provide a bi-monthly column in an online logistics newsletter which is dedicated to the region’s port community and have continued to generate other opportunities in the trade press on financial issues which affect this sector.

“Satsuma Group have been a breath of fresh air.  They have taken time to understand our industry (which is notoriously difficult to market to) and our business and our customers. They have developed a PR and marketing strategy and they provide regular feedback on targets and progress.    Our slogan is ‘We Love Numbers’ and we certainly love the number of new clients coming our way since appointing Satsuma!”

Andrew Diver, Head of Tax, Beatons Group

Meet the team involved