Smith & Co Solicitors
Return on investment
Building a stronger digital presence
Our social media strategy was designed to make Smith & Co visible for the things that differentiate it – its people, expertise, innovation, community involvement and approachable style of law.
Rather than filling feeds with generic legal content, we created a regular programme of people stories, legal advice, achievements, community activity, business news and topical commentary, publishing consistently across LinkedIn, Facebook and Instagram.
The results have been significant.
LinkedIn followers increased from 244 in January 2026 to 339 by August, an increase of almost 39% in seven months.
May alone, Smith & Co achieved 18,000 Facebook views, alongside 3,100 LinkedIn impressions and 2,500 Instagram views.
Our growth partnership
As our relationship developed, Satsuma identified an opportunity to take Smith & Co beyond social media and build a much stronger proactive media profile.
The strategy was simple – find the stories already sitting within the business and turn them into positive coverage.
The programme gave us opportunities to demonstrate Smith & Co’s expertise through topical commentary as well as secure coverage in key publications read by potential clients.
One of Smith & Co’s strongest stories is its investment in technology. Satsuma turned that achievement into a wider reputation-building opportunity, developing the media story and amplifying the win across the firm’s channels. They also achieved exceptional award success.
In addition, when Smith & Co incorporated Adept Legal, we supported communications around the expansion, securing local and trade media coverage for the announcement.
Satsuma also designed and built a dedicated WordPress site linking into Smith & Co.
Results
A modern profile for a modern law firm
Meeting objectives
Through an integrated programme of social media, PR, thought leadership, award communications and reputation management, Satsuma has helped Smith & Co build a stronger and more contemporary public profile – showcasing its people and expertise while supporting the firm’s continued growth across Suffolk.
The project at a glance
- 137% increase in website referrals
- 39% growth in LinkedIn followers between January and August 2026
- 18,000 Facebook views in a single month
- 6,067 Facebook views from one staff-focused post
Media Showcase
Explore our vibrant campaigns and memorable events.
Smith & Co Solicitors is a progressive Suffolk law firm providing legal services to individuals, families and businesses across the county.
With offices in Ipswich, Felixstowe, Sudbury and Haverhill, the firm combines longstanding legal expertise with a distinctly modern approach to client service.
Its growth accelerated with the incorporation of Adept Legal, expanding the business to 24 people and strengthening its conveyancing and private client expertise across Suffolk.
As the business grew, Smith & Co wanted its external communications to grow with it.
Satsuma was initially brought in to strengthen the firm’s social media presence, improve reach and reputation across Facebook, Instagram and LinkedIn and create a more consistent stream of engaging, branded content.
The relationship has since developed into a much broader communications partnership spanning social media, PR, reputation management, award entries, thought leadership and digital support.