Provide Digital

Provide Digital are experts in digital innovation, particularly for the healthcare sector. The business contracted Satsuma in 2022 for help transforming their online presence with a new website, complete brand voice and style guide documents, a new social media strategy and complete social media management.

Return on investment

Opportunities to excel

With the help of modern technology, the Provide Digital team are working to revolutionise the healthcare sector, creating and deploying bespoke solutions to complex problems, reducing administrative time and resource for the NHS.

Their ground-breaking apps and software can transform patient care, alleviate managerial pressure and streamline processes, improving services, slashing budgets and improving delivery times.

increase in page views in one month

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increase in unique visitors in one month

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increase in custom button clicks on LinkedIn

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Our Work

We redesigned and built a brand-new website for Provide Digital which launched in January 2023 with new content across all pages highlighting their work.

This included product showcases for the eC-Card, eQuals Platforms and ProvideMyExperience as well as case studies on products they launched during Covid-19 that completely transformed bed allocation and the deployment of staff to critical wards in Essex throughout the pandemic.

Alongside the website, we devised a new vision, mission and values statement for the business, created a bespoke brand voice for all communications with style guide and created a comprehensive brand guidelines document with a marketing strategy for the next three years.

In addition, we relaunched LinkedIn pages for the business and for the two business directors and managed these, using bespoke graphic posts and content designed to increase followers and ultimately, lead generation.

Results

A snapshot of success

In the first month of managing the Provide Digital LinkedIn pages page views increased by 3,175%, unique visitors increased by 2,825%, custom button clicks were up by 650% and there was a 8,050% increase in followers over just 29 days.

Comprehensive approach

The website has seen a dramatic increase in traffic – driven by the social media content.

We also created a comprehensive PR strategy for the company and a series of product launches, many with their own landing page websites.

Let’s get the stat

8,050% increase in LinkedIn followers over 29 days.
650% increase in custom button clicks on LinkedIn
5 award wins

“Satsuma’s ability to turn legal jargon into content that customers would actually understand and get value from was second to none. They quickly rewrote 900 website profiles, talking to key stakeholders across the business and devising a tone of voice that aligned with our new brand identity."

“The copywriter’s background as a journalist meant they could communicate in a way that explained why something is important and relevant to the reader, rather than just imparting facts.” 