Ocala Healthcare

Satsuma partnered with Ocala Healthcare to deliver a full-scale brand and communications refresh – starting with a deep-dive marketing audit that laid bare the challenges and opportunities across the organisation’s digital presence.

The audit highlighted inconsistencies in branding, a lack of clarity across messaging, underperforming social media channels, and a website that didn’t reflect the warmth, quality and credibility of the care Ocala provides. From there, we built a tailored roadmap to elevate the brand – from tone of voice and visuals to strategy and storytelling.

Return on investment

The results speak volumes

Our brand and marketing overhaul has given Ocala Healthcare the tools – and confidence – to communicate with clarity, purpose and heart.

New visual brand rolled out across digital and print assets, bringing cohesion and professionalism to all communications
Stronger internal alignment around brand values, tone and messaging, with a clear guide used by the team across platforms
More confident recruitment messaging, helping position Ocala as an employer of choice in the care sector
Positive feedback from staff, families and stakeholders, with a growing sense of pride in the organisation’s public image.

This project laid a powerful foundation for future growth – giving Ocala a brand it can build on as it continues to deliver exceptional care in the community.

Our PR partnership

Ocala Healthcare is an award-winning, community-based care provider offering person-centred support to people in their own homes across Suffolk. Their ethos is simple yet powerful: care that empowers people to live well, with compassion, dignity and purpose. But like many organisations in the sector, they were so focused on delivering exceptional care that their brand and marketing had taken a back seat.

That’s where we came in.

Satsuma worked closely with Ocala’s leadership team to undertake a full marketing audit – exploring every touchpoint, from social media and website functionality to recruitment messaging and brand consistency. What we uncovered was a team doing brilliant work but underselling themselves.

Together, we mapped out a clear plan to bring the Ocala brand in line with the quality of care they provide. That included developing a new brand identity, voice and tone guidelines, launching a new website, and implementing a robust PR and social media strategy designed to support both recruitment and reputation. Throughout, we operated as a true extension of the Ocala team – listening, advising, and co-creating every step of the way.

The card offers an easy way to communicate access needs discreetly and confidently, empowering individuals and families to enjoy greater independence and inclusion. It is accepted by a growing list of major brands, visitor attractions, and service providers across the UK and beyond.

With a fast-growing member base and a powerful social mission at its heart, the scheme is transforming how carers and disabled people are seen, heard, and supported in society.

We are thrilled to be playing a part in its incredibly important work.

Results

A snapshot of success

Our partnership with Ocala Healthcare began with a full marketing audit, identifying key issues with the existing website, brand clarity and social media performance. We used these insights to guide a complete brand refresh — from defining a clear tone of voice to designing a more intuitive, user-friendly website.

Built on trust

Ocala Healthcare is a growing social care provider rooted in compassion and community. Our approach focused on enhancing trust and clarity — vital elements for clients, families, and potential recruits alike.

Carefully crafted

New brand identity including logo, palette and tone of voice
Fully redesigned website tailored to clients and job seekers
Detailed brand and style guide for future consistency
Social media and PR strategy designed for visibility and growth
Content and templates delivered to support internal teams

“Satsuma's work within the team has been invaluable in what has been a time of real transition not just for the PR team but for the business as a whole, following the arrival of a new CEO in the early part of the year."

“They have a friendly but professional attitude and it has been a pleasure to work with them.”