McDonald’s

K Foley Ltd is the brand name for 16 McDonald’s franchises based across Norfolk and the surrounding area. Kevin Foley approached Satsuma in 2022 to ask for help on several aspects of his brand – raising the reputation of K Foley Ltd through social media and PR, managing the public-facing social media output of all 10 McDonald’s branches on Facebook and Instagram, the launch of a K Foley Ltd Instagram page, the creation of a K Foley Ltd brand and creation of a website for K Foley Ltd with 10 subpages for each destination. 

Return on investment

The results speak for themselves

Our team has spent time with staff in all 16 branches, creating a database of 1,850 photographs and 175 case studies. Our work has resulted in extensive regional press coverage and a 67% increase in social media followers in the space of 12 months.

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Our Work

Our suite of creative services has been particularly beneficial to this business that has utilised our full range of expertise for brand, website design and build, PR and internal comms and social media management.

We began by developing a new brand for K Foley which involved the development of a logo and collateral that linked to McDonald’s but was a standalone brand giving credence to Kevin’s ownership.

From here we built a brand-new website on WordPress with a landing page that included the story of K Foley Ltd – as well as contacts and a recruitment offering with 16 links to the McDonald’s branches – each bringing up a page of their own which includes opening times, contact details, social media links and a news section.

This tied into the launch of Facebook, Instagram and TikTok accounts which allow us to connect to customers across the region with special offers, information and community support initiatives.

We provide full PR and marketing support, spending time with staff in branches and having monthly manager meetings to help us celebrate the work of employees across the brand.

At all times we have worked in collaboration with the McDonald’s head office for complete brand alignment and tone of voice consistency.

Results

A snapshot of success

We have had a lot of success celebrating events and news from the K Foley family including coverage in the Eastern Daily Press and Norwich Evening News on long service employees, litter picks and charitable initiatives including a mercy-mission to Ukraine and the Canary Ball Rally.

Social media analytics also demonstrates a consistent rise in followers and engagement on Facebook – roughly 10% month on month across all platforms for all 10 branches.

Our expertise

Instagram has seen a 67% increase in followers since we took over, using a series of graphic posts tying into the new K Foley brand.

A numbers game

16 branches – up 6 in a year
10% engagement growth month-on-month
4,873 TikTok likes in 6 months

“What we love about working with the Satsuma team is that no idea is too abstract, and they actively work with us to make our ideas happen and tame the wilder ones! “The team are also proactive in suggesting ways to improve our engagement and approach, and because the team has taken the time to get to know us and the sector, these have been effective."

“When we have needed to use their services for high-risk situations, they have worked with us to develop a strategy tailored to us and the circumstances, worked with us to ensure it is executed and we have always ended up with the situation being handled as discreetly as possible.”