Hotel Folk

PR and media relations award writing

The Hotel Folk is a group of six beautifully appointed hotels and restaurants across Suffolk, each with its own unique charm.

As their retained PR agency, Satsuma has worked closely with the in-house team to shine a national spotlight on their offerings – from indulgent dining experiences to serene coastal escapes.

Our partnership covers all external communications including press trips, press releases and award entries.

Through a focused and proactive media strategy, we’ve helped secure exceptional results, including standout features in national titles such as The Telegraph and The Times and significant regional, trade and online coverage that has driven bookings and brand awareness across the group.

Return on investment

Results that speak for themselves

In just the first six months of 2025, Satsuma secured more than 100 pieces of press coverage from press trips alone, generating standout exposure across both national and niche media. One single month saw 1.1 million estimated views from media exposure, with features in Forbes, The Sun, The Telegraph, The Times, and The Mirror.

Across the year to date, our work has delivered a total reach of 4.2 million, significantly boosting visibility, positioning The Hotel Folk as a leading hospitality group in Suffolk and driving both bookings and brand equity.

We have also had exceptional success with award-writing helping the hotels win a succession of business and industry awards.

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Our PR partnership

Our relationship with The Hotel Folk is built on trust, consistency and a deep understanding of their brand values.

Acting as their retained PR agency, we manage all press activity across their portfolio of hotels and restaurants, from press trip coordination and media liaison to award entries and strategic storytelling.

We work closely with the in-house marketing team to ensure that PR seamlessly aligns with broader campaigns and business goals.

Our proactive approach means we are constantly seeking new angles, leveraging seasonal trends, and using our extensive media contacts to keep The Hotel Folk front-of-mind in the hospitality space – regionally and nationally.

Results

A snapshot of success

In the first half of 2025 alone, we generated 100 pieces of media coverage from targeted press trips to The Hotel Folk’s hotels and restaurants.

In one standout month, this secured a combined 1.1 million views, including features in Forbes, The Sun, The Telegraph, The Times and The Mirror. Total reach so far this year stands at 4.2 million.

Coverage highlights have positioned The Hotel Folk’s venues as must-visit destinations across national, regional, and lifestyle press – with glowing reviews driving increased awareness, bookings, and brand prestige.

Meeting objectives

Through high-level media pitching, carefully curated press trips, award submissions, and targeted storytelling, our team consistently delivers PR with impact – keeping The Hotel Folk front-of-mind with their ideal audience.

A numbers game

100 pieces of coverage in six months
1 million views in one month
2 million total reach to date

“Satsuma's work within the team has been invaluable in what has been a time of real transition not just for the PR team but for the business as a whole, following the arrival of a new CEO in the early part of the year."

“They have a friendly but professional attitude and it has been a pleasure to work with them.”