Fred. Olsen Cruise Lines

Satsuma partnered with Fred. Olsen Cruise Lines in April 2023 to deliver proactive and reactive PR and a series of creative campaigns to raise brand awareness. Our collaboration with their in house team resulted in a raft of national and trade press, dozens of awards and broadcast coverage with a reach of 13.7 million.

Return on investment

The results speak for themselves

Since May 2023, we have achieved national broadcast coverage on ITV’s Loose Women and Ant & Dec’s Saturday Night Takeaway, national press coverage in The Times, The Telegraph, The Sun, Daily Mail, Daily Express and Forbes, multiple awards, 864 pieces of radio coverage with a reach of 13.7 million and ran successful campaigns which generated more than 2,000 pieces of press coverage across the year.

pieces of radio coverage

regional radio reach

0 Million

pieces of press coverage

0 +

Our PR Partnership

We started work on this account in 2023, managing the day-to-day PR operation. This ranged from running a press office, responding to journalist enquiries, curating relationships with the national, trade, consumer and regional press, creating press release content, organising media events and writing compelling award entries.
Three months later, a member of the Satsuma team was working full-time on the Fred. Olsen Cruise Lines account with control of the strategic and management side of the PR department, including generating creative campaigns, executing these ideas, and facilitating discussion with the leadership team.

One of our most successful campaigns was for the Turn of Year. We ran a nationwide poll around travel habits which secured extensive broadcast coverage. During the last year we have also secured national television coverage on ITV’s Loose Women and Ant & Dec’s Saturday Night Takeaway, national print coverage in titles including The Times, The Telegraph, The Sun, Daily Mail, Daily Express and Forbes and forged trade press relationships securing coverage in Travel Weekly and Cruise Trade News.

Another element of the account has been identifying target award schemes and creating exciting, data-driven entries. This has led to numerous awards in the UK Customer Experience Awards, Engage Awards, Wave Awards, UK Dev Awards, UK Digital Growth Awards and EADT Business Awards, among many others.

Results

A snapshot of success

To mark the Turn of Year campaign, we ran a national poll with targeted questions for Fred. Olsen’s demographic. As part of the package, radio soundbites were taken from an interview with a member of the itinerary team. Questions were focused around the travel habits of the older generation and from here we developed a press release focused on the Golden Gap Year.

Audience specific

Fred. Olsen Cruise Lines has a specific target market of 55+ so our work here was focused on generating coverage that would speak to this demographic.

Making waves

864 items of coverage
A total reach of 13.7million
Nine-and-a-half hours of radio time

“Satsuma's work within the team has been invaluable in what has been a time of real transition not just for the PR team but for the business as a whole, following the arrival of a new CEO in the early part of the year."

“They have a friendly but professional attitude and it has been a pleasure to work with them.”