East Suffolk Council

East Suffolk Council was awarded funding through the Welcome Back Fund following the pandemic, recruiting our team to create a social media campaign to encourage those that live, work and visit East Suffolk to shop, dine and enjoy town centres during the build-up to Christmas.

Satsuma had the following key deliverables:

• Creation of a 6-month campaign focused on 12 key towns and villages – called Think Local
• Creation of a sub-campaign for the Christmas shopping period

We started with the creation of overarching campaign focused on 12 key locations.

Think Local was given the hashtag #ThinkLocalEastSuffolk to be used on every post to help us monitor engagement and our team visited all 12 towns and villages collating a database of 500 pictures with corresponding case studies.

We sourced stories and met local shopkeepers that had survived and thrived despite the pandemic.

The most innovative element of the project was the targeted Christmas shopping campaign which was positioned around a rewrite of the Christmas classic The 12 days of Christmas and highlighted each of the 12 towns and villages.

We used a local recording studio and the talents of a schoolgirl from Woodbridge for a song written in house by our copywriting team, setting it to professional photographs of shopkeepers from the region to match the lyric.

These snippets were teased out over the first 12 days of December with the final video released for the remainder of December.

From Five Felixstowe Sprouts to Seven Sax Sausages and Six Beers from Southwold to Ten Framlingham Flowers we covered every area as creatively as possible.

A Shopping Trip to Bungay replaced the Partridge in a Pear Tree and we made sure the lyrics championed different independent shops across the region.